As any e-retailer knows, doing business on the Internet poses unique opportunities and unique challenges. The effectiveness of your business online, the power of your brands, and consumers’ sense of your respect for their privacy and information security is decided every time a consumer interacts with your web site – or your name comes up in the press or in litigation.
With experience in counseling Internet merchants across diverse e-commerce lines of business, DeMarco Law, PLLC attorneys can help you navigate new technology by providing you with sound legal advice on issues such as best practices for use and sharing of electronic content, linking, the collection and sharing of consumer information, outsourcing and the use of third-party providers, and mass and targeted customer marketing.
Our services encompass all the issues surrounding the “commerce” side of e-commerce, including:
- Developing a web presence
- Protecting domain name rights
- Licensing and using online content
- Collecting and sharing consumer information
- Avoiding liability for on-line content
- DMCA and CDA safe harbors
- COPPA compliance
- CAN-SPAM compliance